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We help roofers and home service businesses be more profitable and effective with digital marketing strategy (how to make a more effective website and get higher on Google) and by interviewing experts on topics like sales, leadership, finances, and workflow. Subscribe for weekly videos!

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Joined April 25, 2014

64,110,534 total views

United States

Featured video

Welcome to the Hook YouTube Page!

3,235 views

1y ago

Videos

We Started a Roofing Company in a Down Market… Here’s What Happened

We Started a Roofing Company in a Down Market… Here’s What Happened

2,900 views

6d ago

She Started an HVAC Company to Prove Her Marketing Works

She Started an HVAC Company to Prove Her Marketing Works

2,100 views

13d ago

3 Things Keeping Your Roofing Sales Team Stuck

3 Things Keeping Your Roofing Sales Team Stuck

942 views

2w ago

Our Favorite Roofing CRM Just Got Better

Our Favorite Roofing CRM Just Got Better

288 views

3w ago

Why Most Home Service Companies Get Stuck at $3M

Why Most Home Service Companies Get Stuck at $3M

476 views

3w ago

5 Channels Killing Your Leads (And How to Check Yours for Free)

5 Channels Killing Your Leads (And How to Check Yours for Free)

286 views

1mo ago

From Bankrupt to $150M: Lance Bachmann’s Home Services Playbook

From Bankrupt to $150M: Lance Bachmann’s Home Services Playbook

1,200 views

1mo ago

Can an “AI Tech” Diagnose an HVAC or Plumbing Problem?

Can an “AI Tech” Diagnose an HVAC or Plumbing Problem?

250 views

1mo ago

LB Capital Office Tour | $150M Three Years In Roofing

LB Capital Office Tour | $150M Three Years In Roofing

1,100 views

1mo ago

Google Just Killed the LSAs: What Every Contractor Needs to Know (August 2026)

Google Just Killed the LSAs: What Every Contractor Needs to Know (August 2026)

5,500 views

1mo ago

How to Stop Wasting Money on the Wrong Homeowners

How to Stop Wasting Money on the Wrong Homeowners

231 views

1mo ago

Stop Wasting Money: This 3-Campaign Meta Strategy Gets More Leads

Stop Wasting Money: This 3-Campaign Meta Strategy Gets More Leads

302 views

1mo ago

Vlogs, Office Tours, Fun Vids, & More.

Angry State Farm Customer Gets Cops Called on Her

Angry State Farm Customer Gets Cops Called on Her

2,200 views

3y ago

Raymond Wendell Little Day In Life of Roofer ($78M Roofing Co Owner)

Raymond Wendell Little Day In Life of Roofer ($78M Roofing Co Owner)

4,300 views

3y ago

Beginner Roofing Sales: I Sold My First Roof

Beginner Roofing Sales: I Sold My First Roof

4,500 views

3y ago

Built Strong Office Tour w/ Tony Flattum

Built Strong Office Tour w/ Tony Flattum

654 views

3y ago

Ideal Adjuster Meeting Example (w/ Dan Walrack)

Ideal Adjuster Meeting Example (w/ Dan Walrack)

11,000 views

2y ago

I Spent 24 Hours On A Roof!!!

I Spent 24 Hours On A Roof!!!

728 views

2y ago

Roofing, Plumbing, and HVAC Office Tour (Thelen Mechanical + Boulder Creek Construction)

Roofing, Plumbing, and HVAC Office Tour (Thelen Mechanical + Boulder Creek Construction)

1,000 views

2y ago

DOPE Marketing Office Tour

DOPE Marketing Office Tour

699 views

2y ago

Rise and Shine Garage Doors Office Tour

Rise and Shine Garage Doors Office Tour

396 views

2y ago

Best Damn Roofer Gives Roofing Presents & Punishments

Best Damn Roofer Gives Roofing Presents & Punishments

774 views

2y ago

Roofing Sales: Day In The Life of $18.5M Rep Dan Walrack (VLOG)

Roofing Sales: Day In The Life of $18.5M Rep Dan Walrack (VLOG)

94,000 views

3y ago

CRAZY OFFICE TOUR: Grasshopper Heating and Cooling

CRAZY OFFICE TOUR: Grasshopper Heating and Cooling

4,900 views

2y ago

Roofing Podcast: Hook Better Leads Podcast

We Started a Roofing Company in a Down Market… Here’s What Happened

We Started a Roofing Company in a Down Market… Here’s What Happened

2,900 views

6d ago

She Started an HVAC Company to Prove Her Marketing Works

She Started an HVAC Company to Prove Her Marketing Works

2,100 views

13d ago

3 Things Keeping Your Roofing Sales Team Stuck

3 Things Keeping Your Roofing Sales Team Stuck

942 views

2w ago

Why Most Home Service Companies Get Stuck at $3M

Why Most Home Service Companies Get Stuck at $3M

476 views

3w ago

From Bankrupt to $150M: Lance Bachmann’s Home Services Playbook

From Bankrupt to $150M: Lance Bachmann’s Home Services Playbook

1,200 views

1mo ago

Can an “AI Tech” Diagnose an HVAC or Plumbing Problem?

Can an “AI Tech” Diagnose an HVAC or Plumbing Problem?

250 views

1mo ago

From 17-Hour Days to a $17M Roofing Business

From 17-Hour Days to a $17M Roofing Business

923 views

2mo ago

Leadership Lessons from My Brother Jon, The Pastor

Leadership Lessons from My Brother Jon, The Pastor

221 views

3mo ago

$20M Roofer Ranks the MOST Profitable Trades for 2026

$20M Roofer Ranks the MOST Profitable Trades for 2026

902 views

4mo ago

From Local Roofer to Multi-Location Brand

453 views

4mo ago

Roofing Production vs. Marketing at Owl Roofing

Roofing Production vs. Marketing at Owl Roofing

363 views

4mo ago

Building Owl Roofing: The Story Behind the Growth

Building Owl Roofing: The Story Behind the Growth

891 views

4mo ago

HVAC Hustle: HVAC Leadership, Marketing & Sales Podcast

Ken Goodrich’s Profit Systems + Creating an Epic Brand Story

4,100 views

2y ago

Bill Rossell Discusses Brand vs. Lead Generation in HVAC + Home Services

758 views

3y ago

Tommy Mello's Performance Pay Tips for Home Service Businesses

Tommy Mello's Performance Pay Tips for Home Service Businesses

15,000 views

2y ago

Tersh Blisset Shares How to Not Go Over 1M Revenue 😂

Tersh Blisset Shares How to Not Go Over 1M Revenue 😂

412 views

2y ago

Al Levi’s Priority Planning for the New Year

Al Levi’s Priority Planning for the New Year

178 views

2y ago

Dustin Van Orman: How to Recruit+Retain High Performers w/ Joe Crisara, Victor Rancour

Dustin Van Orman: How to Recruit+Retain High Performers w/ Joe Crisara, Victor Rancour

209 views

2y ago

Why You Should Use Culture Index Tests w/ Rise & Shine Garage Doors

Why You Should Use Culture Index Tests w/ Rise & Shine Garage Doors

175 views

2y ago

Roger Wakefield Shares How to Boost Sales & Marketing in Plumbing & HVAC

Roger Wakefield Shares How to Boost Sales & Marketing in Plumbing & HVAC

219 views

2y ago

Steve Miles on Maximizing Busy and Shoulder Seasons

Steve Miles on Maximizing Busy and Shoulder Seasons

138 views

2y ago

Doug Wyatt on How To Hold Your Technicians Accountable 🔥

Doug Wyatt on How To Hold Your Technicians Accountable 🔥

866 views

2y ago

Mike Prencavage on Ways to Increase Call Volume in an Economic Downturn

Mike Prencavage on Ways to Increase Call Volume in an Economic Downturn

256 views

2y ago

Brigham Dickinson's Biggest Tips for Call Centers

Brigham Dickinson's Biggest Tips for Call Centers

286 views

2y ago

Roofing + Home Service Sales Role Play

HVAC Options Roleplay w/ Joe Crisara of Service MVP

HVAC Options Roleplay w/ Joe Crisara of Service MVP

4,700 views

2y ago

Roofing Objection-Handling w/ Dylan Herman of Local Roofing

Roofing Objection-Handling w/ Dylan Herman of Local Roofing

606 views

2y ago

HVAC Sales Roleplay w/ $12M Comfort Advisor Rick Picard

HVAC Sales Roleplay w/ $12M Comfort Advisor Rick Picard

15,000 views

2y ago

Dan Walrack Gives Sales Advice: Q&A w/ $18.5M Rep

Dan Walrack Gives Sales Advice: Q&A w/ $18.5M Rep

11,000 views

2y ago

Plumbing Sales Training | $8M Plumber + Plumbing Roleplay

Plumbing Sales Training | $8M Plumber + Plumbing Roleplay

26,000 views

2y ago

Roofing Sales Roleplay w/ Dylan Herman

Roofing Sales Roleplay w/ Dylan Herman

775 views

3y ago

Beginner Roofing Sales: I Sold My First Roof

Beginner Roofing Sales: I Sold My First Roof

4,500 views

3y ago

D2D Roofing Sales Roleplay (w/ Million $ Month Rep)

D2D Roofing Sales Roleplay (w/ Million $ Month Rep)

1,200 views

2y ago

D2D Roofing Roleplay w/ Sam Taggart

D2D Roofing Roleplay w/ Sam Taggart

534 views

1y ago

Roofing Sales Roleplay: "I Want to Think About It" + "Cheaper Estimate"

Roofing Sales Roleplay: "I Want to Think About It" + "Cheaper Estimate"

1,700 views

1y ago

Expert Round Ups

How a Roof Repair Division Helps Your Business Grow [Expert Roundup]

How a Roof Repair Division Helps Your Business Grow [Expert Roundup]

449 views

10mo ago

Successful Roofers Give Advice to the Next Generation

Successful Roofers Give Advice to the Next Generation

461 views

1y ago

Joe Crisara Ruins Rilla w/ Tommy Mello & Chad Peterman at Service Titan's Pantheon

Joe Crisara Ruins Rilla w/ Tommy Mello & Chad Peterman at Service Titan's Pantheon

554 views

1y ago

3 Tips For Dealing with Adjusters in Roofing w/ Chad Michael

3 Tips For Dealing with Adjusters in Roofing w/ Chad Michael

1,400 views

2y ago

Tips To Unlock Growth For Your Roofing Company (Expert Roundup)

Tips To Unlock Growth For Your Roofing Company (Expert Roundup)

528 views

2y ago

Roofing Software & Consultants That Actually Grow Companies

Roofing Software & Consultants That Actually Grow Companies

185 views

2y ago

Roofing Success Principles To Learn From & Grow

Roofing Success Principles To Learn From & Grow

327 views

2y ago

How To Better Handle Call-In's w/ Top Roofers

How To Better Handle Call-In's w/ Top Roofers

280 views

2y ago

How To Get More Reviews (According to Top Roofers)

How To Get More Reviews (According to Top Roofers)

337 views

2y ago

Shorts

Roofers, Whats The First Thing Wrong With This Setup?

Roofers, Whats The First Thing Wrong With This Setup?

998 views

Crazy Contractor Meta Results 👀

Crazy Contractor Meta Results 👀

315 views

if you know that smell, you know 😭

if you know that smell, you know 😭

147 views

Roofers, What's The First Thing YOU Would Check Here Before Approving?

Roofers, What's The First Thing YOU Would Check Here Before Approving?

2,900 views

Roofers, Whats the FIRST Safety Issue YOU Spot Here?

Roofers, Whats the FIRST Safety Issue YOU Spot Here?

3,100 views

It's definitely harder than it looks 😮‍💨

It's definitely harder than it looks 😮‍💨

1,300 views

Capacitor⚡️⚡️⚡️

Capacitor⚡️⚡️⚡️

1,200 views

What’s your diagnosis?

What’s your diagnosis?

1,200 views

You know the drill. Wrong answers only.

You know the drill. Wrong answers only.

1,000 views

Real Roofers know not to trust the words "Small Leak" Or "Quick Job"

Real Roofers know not to trust the words "Small Leak" Or "Quick Job"

1,100 views

Absolutely Amazingggg

Absolutely Amazingggg

967 views

drop the wrongest answer you’ve got

drop the wrongest answer you’ve got

1,800 views

Roofers, Whats Your FAVOURITE Time Of The Year?

Roofers, Whats Your FAVOURITE Time Of The Year?

983 views

Roofers Be Honest, How Many Times Have You Experienced This?

Roofers Be Honest, How Many Times Have You Experienced This?

1,400 views

Roofers, How many times has this happened to you?

Roofers, How many times has this happened to you?

487 views

HVAC techs, we need answers on this one 😭

HVAC techs, we need answers on this one 😭

954 views

In ROOFING, Its A Matter Of SECONDS

In ROOFING, Its A Matter Of SECONDS

1,100 views

In Roofing its either QUALITY Or PRICE

In Roofing its either QUALITY Or PRICE

135 views

ROOFERS Know This Feeling TOO Well

ROOFERS Know This Feeling TOO Well

961 views

“it was working yesterday” — famous last words

“it was working yesterday” — famous last words

1,200 views

Hook Agency Testimonials / Case Studies

Hook Client Testimonials | Raving Fans 2026

Hook Client Testimonials | Raving Fans 2026

279 views

2mo ago

Industry Experts on Hook Agency & Why They Refer Hook

Industry Experts on Hook Agency & Why They Refer Hook

351 views

1y ago

Hook Agency Reviews 2024 | Real Customer Experiences

Hook Agency Reviews 2024 | Real Customer Experiences

496 views

2y ago

Industry Experts Share Their Experience With Hook Agency

Industry Experts Share Their Experience With Hook Agency

413 views

3y ago

Hook Agency: Real Client Experiences / Reviews

Hook Agency: Real Client Experiences / Reviews

15,000 views

3y ago

Industry Experts Share Their Experience With Hook Agency

Industry Experts Share Their Experience With Hook Agency

287 views

4y ago

Hook Agency: Real Client Experiences / Reviews

Hook Agency: Real Client Experiences / Reviews

734 views

4y ago

Dallas Werner's of FA Roofing's Experience with Hook Agency

Dallas Werner's of FA Roofing's Experience with Hook Agency

200 views

4y ago

Endorsement for Hook Agency – Jim Johnson of Contractor Coach Pro

Endorsement for Hook Agency – Jim Johnson of Contractor Coach Pro

74 views

4y ago

Roofing Website + SEO Testimonial for Hook Agency - Sal Pirozzi, Mars Roofing

Roofing Website + SEO Testimonial for Hook Agency - Sal Pirozzi, Mars Roofing

68 views

4y ago

Sustainable9 Website Example - Hook Agency

Sustainable9 Website Example - Hook Agency

133 views

6y ago

Hook Agency - Construction Marketing Agency

Hook Agency - Construction Marketing Agency

425 views

6y ago

Collaborations

Our Favorite Roofing CRM Just Got Better

Our Favorite Roofing CRM Just Got Better

288 views

3w ago

Scale Your HVAC Business with Strong Marketing Strategy | Interview with Tim Hook

Scale Your HVAC Business with Strong Marketing Strategy | Interview with Tim Hook

404 views

2mo ago

Interview Process For Getting Hired Into The Trades

Interview Process For Getting Hired Into The Trades

29,000 views

5mo ago

How to Rank Your HVAC or Home Service Business in AI Searches in 2026

How to Rank Your HVAC or Home Service Business in AI Searches in 2026

229 views

6mo ago

US Fleet Tracks Work Vans #hvac #plumbing #homeservices #van #tracking

US Fleet Tracks Work Vans #hvac #plumbing #homeservices #van #tracking

1,200 views

7mo ago

All in One Leak Detector from Fieldpiece

All in One Leak Detector from Fieldpiece

1,200 views

7mo ago

Safety gloves with an unusual design - Black Mamba Chipper Gloves

Safety gloves with an unusual design - Black Mamba Chipper Gloves

6,500 views

7mo ago

I Almost Blew Away At AHR Expo 2026 👀😂 #hvaclife #electrician #plumbing #hvaclife #AHRExpo2026

I Almost Blew Away At AHR Expo 2026 👀😂 #hvaclife #electrician #plumbing #hvaclife #AHRExpo2026

27,000 views

7mo ago

Malco TurboShear!👀 Yes I loved it! 😎 #comedy #MalcoTools #hvac #plumbing #electrician

Malco TurboShear!👀 Yes I loved it! 😎 #comedy #MalcoTools #hvac #plumbing #electrician

797,000 views

7mo ago

Waltons vs Little House on The Prairie w/ @mrfatcheeto

Waltons vs Little House on The Prairie w/ @mrfatcheeto

2,900 views

7mo ago