ViewTube

Google is killing the standalone LSA dashboard this month.

Your account is getting folded into regular Google Ads under a new "Performance Max for pay-per-lead" campaign type.

Quick highlights:
 - Your GBP now drives your ads in real time
 - Budgets shift from weekly to daily pacing
 - You'll set a target cost-per-lead like a real bid strategy
 - Historical data does NOT carry over, export it now

Pay-per-lead isn't going anywhere. A "Set it and forget it" strategy is.

Joel breaks down what to do before it hits your account.

Taking a short break, but we'll be back soon. 🎥

We're stepping away for a bit to sharpen things up, and come back with a fresh format, tighter topics, and the same no-BS take on what actually grows a contractor business.

Subscribe + turn on notifications so you catch the first one when we come back! 👀

To everyone who's been on a video, to everyone who's left a positive comment - heck... anyone who's left any comment. THANK YOU! 40,000 people and counting. @hookagency on Youtube - is gonna keep on cranking out sales, marketing and growth content, for Roofing, HVAC, Plumbing and Home Services - sharing behind the scenes, and giving away every ounce of value we know or have access to. Appreciate you!

Appreciate Josh Nelson having me on talking about growing the agency - check it out!

Thank you for all the birthday wishes today! Feeling extra grateful because tonight, we got to celebrate two big milestones—hitting 30K YouTube subscribers (huge thanks!!) and Hook Agency crossing $5M in yearly recurring revenue, in a group of our peers. 

Honestly, if we’re doing well, it’s because we’ve helped a lot of other people win first. 

That’s part of what keeps me motivated to keep improving what we do every month. Through bell-ringing successes and why I take gravel-scraping failures so personally, for better or worse. 

Just know - as we figure out what works, we’ll keep sharing everything we learn. 

Of course there’s no secrets, but I’ve put myself in many uncomfortable situations to get around home service + roofing millionaires, and crazy high achievers to ask hard questions - and I’ll keep doing that. 

So if you see these milestone posts, I hope they come off as encouragement. Because if we’re winning, I want it to mean good things for you too. 👊❤️

Proud of the hard work and team this took to get here! 🫡 Maybe all this work to make cool videos WILL pay off 😜🙏 Thank you for being subscribers! Y’all are awesome!!!

Wouldn’t have it any other way.

My wife being a critical part of our business.

June coming to trade shows and traveling with us.

Getting my butt handed to me as a small business owner.

Learning, failing, doing it tired and scared.

Constantly trying to get better with blood, sweat and tears.

Bootstrapping completely from scratch, with no PE, and no safety net. 

I often second guess myself, shot at by competitors, underestimated underdogs, while our team of killers doubles down on systems, processes and results… 

Taking major swings with no protection from risk, and I wouldn’t have it any other way.

what have you done?

7 Years since my beautiful wife Bea Bonte took this picture on the left, rooting me on my new venture in a 500 sq foot shared office in a basement...

I am grateful for the team today. It's certainly difficult to learn to be a leader, and not only a leader – but someone who is creating systems and accountability to grow leaders of leaders. 

A place where people can have clear roles, autonomy, and do metric-driven marketing, and where we get better all the time. 

We have the best clients, and when we fail – often they help us get better, and we try to own our failures. We are not done improving our systems and our results. 

Thank you for everyone that is rooting for us. 

To my haters - sorry, we're probably not done growing yet.

To roofing companies and home service business owners – let me know how I can help you and your company. 

Roofers and contractors essentially MADE US, and we'll continue to try to give back.

@Best Damn Roofer