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Testing Theory is where professional testers turn to do better A/B testing and get more conversions. 

My channel is all about teaching you the principles of conversion rate optimization that apply to every site so you can get better results with each split test and increase your conversions and profit.
 
So if you're a pro tester that wants to use conversion rate optimization to increase your site conversions, make sure to subscribe to my channel right now. 

As you can see, my channel publishes videos that focus on building tester's knowledge so they can create a culture of optimization in their company. You'll learn from CRO case studies, actionable tips, and "in the trenches" examples from real A/B and multivariate tests. 

If that sounds like something that could help improve your testing, then make sure to join me by subscribing!

Links

Tags

a/b testing
split testing
conversion rate optimization
AB testing
Analytics
Growth Hacking
experience optimization
multivariate testing
ab testing statistics

Stats

Joined March 25, 2014
296,375 total views
United States

Featured video

What is AB Testing? - Data Science Essentials

3,303 views

4y ago

Popular videos

A/B Testing Intro: Why, What, Where, & How to A/B Test
12:58
A/B Testing Intro: Why, What, Where, & How to A/B Test

78,000 views

7y ago

A/B Testing & Statistical Significance - 4 Steps to Know How to Call a Winning Test
11:08
A/B Testing & Statistical Significance - 4 Steps to Know How to Call a Winning Test

48,000 views

7y ago

A/B Testing Statistics Made Easy
14:41
A/B Testing Statistics Made Easy

37,000 views

6y ago

Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
35:03
Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management

20,000 views

7y ago

A/B Testing for Product Managers
9:41
A/B Testing for Product Managers

16,000 views

6y ago

Quantify the Qualitative Data and Use the Right Quantitative Data
6:07
Quantify the Qualitative Data and Use the Right Quantitative Data

8,200 views

7y ago

A/B Testing Interview Questions
14:34
A/B Testing Interview Questions

7,800 views

3y ago

A/B Testing vs Multivariate Testing
9:23
A/B Testing vs Multivariate Testing

7,500 views

6y ago

A/B Testing for UX Designers
11:05
A/B Testing for UX Designers

5,200 views

6y ago

A/B Testing Examples: Baseline & Self Selection Strategies
5:30
A/B Testing Examples: Baseline & Self Selection Strategies

4,500 views

7y ago

What is AB Testing? - Data Science Essentials
5:44
What is AB Testing? - Data Science Essentials

3,300 views

4y ago

A/B Testing and the Illusion of Explanatory Depth
1:32
A/B Testing and the Illusion of Explanatory Depth

2,100 views

12y ago

Testing Strategies

Testing Theory
A/B Testing Strategies: Existence Testing
7:48
A/B Testing Strategies: Existence Testing

1,600 views

7y ago

Testing Theory
Hypothesis Handicapped in A/B Testing
7:26
Hypothesis Handicapped in A/B Testing

850 views

6y ago

Testing Theory
Evaluating A/B Tests with the Efficiency Equation
7:50
Evaluating A/B Tests with the Efficiency Equation

1,100 views

6y ago

Testing Theory
Counterweight Measurement Strategy for A/B Testing
6:22
Counterweight Measurement Strategy for A/B Testing

874 views

6y ago

Testing Theory
SEO and A/B Testing - Impact Explained
9:58
SEO and A/B Testing - Impact Explained

1,800 views

6y ago

Testing Theory
Asking Visitors vs Visitor Behavior - Site Optimization
10:50
Asking Visitors vs Visitor Behavior - Site Optimization

765 views

6y ago

Testing Theory
Ideation Framework for Generating A/B Testing Ideas
7:44
Ideation Framework for Generating A/B Testing Ideas

1,100 views

6y ago

Testing Theory
From Validating Assumptions to Data Driven Optimization
12:33
From Validating Assumptions to Data Driven Optimization

968 views

6y ago

Testing Theory
"My Precious" A/B Testing Strategy
9:08
"My Precious" A/B Testing Strategy

830 views

6y ago

Testing Theory
A/B Testing for Product Managers
9:41
A/B Testing for Product Managers

16,000 views

6y ago

Testing Theory
A/B Testing Skills For Professional Optimizers
11:33
A/B Testing Skills For Professional Optimizers

1,100 views

6y ago

Testing Theory
A/B Testing vs Multivariate Testing
9:23
A/B Testing vs Multivariate Testing

7,500 views

6y ago

Introductory Videos

Testing Theory
A/B Testing Intro: Why, What, Where, & How to A/B Test
12:58
A/B Testing Intro: Why, What, Where, & How to A/B Test

78,000 views

7y ago

Testing Theory
Top 10 Proven Reasons Expert Companies A/B Test
5:06
Top 10 Proven Reasons Expert Companies A/B Test

657 views

7y ago

Testing Theory
A/B Testing Statistics Made Easy
14:41
A/B Testing Statistics Made Easy

37,000 views

6y ago

Testing Theory
A/B Testing vs Multivariate Testing
9:23
A/B Testing vs Multivariate Testing

7,500 views

6y ago

Testing Theory
A/B Testing for Product Managers
9:41
A/B Testing for Product Managers

16,000 views

6y ago

Testing Theory
A/B Testing Skills For Professional Optimizers
11:33
A/B Testing Skills For Professional Optimizers

1,100 views

6y ago

Testing Theory
Beware the Best Practices in A/B Testing
12:22
Beware the Best Practices in A/B Testing

1,400 views

6y ago

Testing Theory
Experience Optimization NOT Conversion Rate Optimization
4:46
Experience Optimization NOT Conversion Rate Optimization

632 views

6y ago

Testing Theory
Micro vs. Macro Conversions with A/B Testing
6:10
Micro vs. Macro Conversions with A/B Testing

756 views

6y ago

Testing Theory
Data Science and A/B Testing
6:54
Data Science and A/B Testing

1,500 views

7y ago

Testing Theory
Usability Testing vs. A/B Testing
10:35
Usability Testing vs. A/B Testing

1,000 views

7y ago

Testing Theory
Quantify the Qualitative Data and Use the Right Quantitative Data
6:07
Quantify the Qualitative Data and Use the Right Quantitative Data

8,200 views

7y ago

Videos

A/B Testing Interview Questions
14:34
A/B Testing Interview Questions

7,800 views

3y ago

A Job doing A/B Testing - Exploring a Career in Digital Optimization
1:19:10
A Job doing A/B Testing - Exploring a Career in Digital Optimization

564 views

4y ago

A/B Testing - Get Started in 10 Steps - a Cosmic Voyage
3:25
A/B Testing - Get Started in 10 Steps - a Cosmic Voyage

229 views

4y ago

What is AB Testing? - Data Science Essentials
5:44
What is AB Testing? - Data Science Essentials

3,300 views

4y ago

2600 Year Old A/B Test - Introduction to AB Testing
8:21
2600 Year Old A/B Test - Introduction to AB Testing

363 views

5y ago

Prospect Theory, Loss Aversion, and A/B Testing
6:52
Prospect Theory, Loss Aversion, and A/B Testing

728 views

5y ago

Key Question to Create a Culture of Experimentation
6:43
Key Question to Create a Culture of Experimentation

351 views

5y ago

A/B Testing Statistics Made Easy
14:41
A/B Testing Statistics Made Easy

37,000 views

6y ago

A/B Testing Misconception More Traffic is More Risk
5:33
A/B Testing Misconception More Traffic is More Risk

530 views

6y ago

The Global Pandemic and A/B Testing
4:13
The Global Pandemic and A/B Testing

471 views

6y ago

A/B Testing for UX Designers
11:05
A/B Testing for UX Designers

5,200 views

6y ago

A/B Testing vs Multivariate Testing
9:23
A/B Testing vs Multivariate Testing

7,500 views

6y ago

Infrastructure and Execution

Testing Theory
Evaluating A/B Tests with the Efficiency Equation
7:50
Evaluating A/B Tests with the Efficiency Equation

1,100 views

6y ago

Testing Theory
Living Roadmaps for Better A/B Testing
8:27
Living Roadmaps for Better A/B Testing

951 views

6y ago

Testing Theory
Counterweight Measurement Strategy for A/B Testing
6:22
Counterweight Measurement Strategy for A/B Testing

874 views

6y ago

Testing Theory
Ideation Framework for Generating A/B Testing Ideas
7:44
Ideation Framework for Generating A/B Testing Ideas

1,100 views

6y ago

Testing Theory
The Global Pandemic and A/B Testing
4:13
The Global Pandemic and A/B Testing

471 views

6y ago

Testing Theory
A/B Testing Statistics Made Easy
14:41
A/B Testing Statistics Made Easy

37,000 views

6y ago

Testing Theory
Speed vs. Control - Doing More or Isolating Changes
5:34
Speed vs. Control - Doing More or Isolating Changes

513 views

6y ago

Testing Theory
Actionable Rates of Action - Analytics to A/B Testing
8:12
Actionable Rates of Action - Analytics to A/B Testing

1,000 views

6y ago

Testing Theory
Micro vs. Macro Conversions with A/B Testing
6:10
Micro vs. Macro Conversions with A/B Testing

756 views

6y ago

Testing Theory
Monetizing A/B Testing Results
11:20
Monetizing A/B Testing Results

956 views

7y ago

Testing Theory
Perfect Amount of Traffic per A/B Test
7:42
Perfect Amount of Traffic per A/B Test

758 views

7y ago

Testing Theory
Multiple A/B Tests at Once?
5:31
Multiple A/B Tests at Once?

1,300 views

7y ago

Organization & Leadership

Testing Theory
From Validating Assumptions to Data Driven Optimization
12:33
From Validating Assumptions to Data Driven Optimization

968 views

6y ago

Testing Theory
A/B Testing Skills For Professional Optimizers
11:33
A/B Testing Skills For Professional Optimizers

1,100 views

6y ago

Testing Theory
A/B Testing for UX Designers
11:05
A/B Testing for UX Designers

5,200 views

6y ago

Testing Theory
The Global Pandemic and A/B Testing
4:13
The Global Pandemic and A/B Testing

471 views

6y ago

Testing Theory
Top 10 Proven Reasons Expert Companies A/B Test
5:06
Top 10 Proven Reasons Expert Companies A/B Test

657 views

7y ago

Testing Theory
Beware the Best Practices in A/B Testing
12:22
Beware the Best Practices in A/B Testing

1,400 views

6y ago

Testing Theory
Hypothesis Handicapped in A/B Testing
7:26
Hypothesis Handicapped in A/B Testing

850 views

6y ago

Testing Theory
5 Cultural Quagmires Stopping A/B Testing
8:12
5 Cultural Quagmires Stopping A/B Testing

337 views

6y ago

Testing Theory
Monetizing A/B Testing Results
11:20
Monetizing A/B Testing Results

956 views

7y ago

Testing Theory
7 Strategies to Create Organizational Buy-in to Do More A/B Testing
9:34
7 Strategies to Create Organizational Buy-in to Do More A/B Testing

506 views

7y ago

Testing Theory
Essential Roles of the Cross-Functional Testing Team
8:48
Essential Roles of the Cross-Functional Testing Team

1,100 views

7y ago

Testing Theory
Usability Testing vs. A/B Testing
10:35
Usability Testing vs. A/B Testing

1,000 views

7y ago

Personalization

Testing Theory
Adobe Summit 2019 on Personalization - The Good, Bad, & Ugly
12:59
Adobe Summit 2019 on Personalization - The Good, Bad, & Ugly

667 views

7y ago

Testing Theory
Targeting Your A/B Tests? Why You Probably Shouldn't
7:10
Targeting Your A/B Tests? Why You Probably Shouldn't

609 views

7y ago

Testing Theory
#1 Website Personalization Mistake and 6 Steps to Avoid It
16:09
#1 Website Personalization Mistake and 6 Steps to Avoid It

1,100 views

7y ago

Case Studies

Testing Theory
Case Study: Order Confirmation Page A/B Test
5:22
Case Study: Order Confirmation Page A/B Test

1,900 views

6y ago

Testing Theory
A/B Testing Examples: WebsiteBox - First Two Tests
7:49
A/B Testing Examples: WebsiteBox - First Two Tests

689 views

7y ago

Testing Theory
A/B Testing Examples: CTA Stacking Strategy
2:20
A/B Testing Examples: CTA Stacking Strategy

429 views

7y ago

Tools

Testing Theory
Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
35:03
Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management

20,000 views

7y ago

Testing Theory
Adobe Summit 2019 on Personalization - The Good, Bad, & Ugly
12:59
Adobe Summit 2019 on Personalization - The Good, Bad, & Ugly

667 views

7y ago

Testing Theory
10 Newbie Mistakes Made By Rookie A/B Testers
4:26
10 Newbie Mistakes Made By Rookie A/B Testers

845 views

7y ago

Testing Theory
9 Unique Tools Powering Our A/B Testing Program
5:31
9 Unique Tools Powering Our A/B Testing Program

595 views

7y ago

Testing Theory
AB Testing Tools - 6 Factors to Consider When Choosing a CRO Tool
10:30
AB Testing Tools - 6 Factors to Consider When Choosing a CRO Tool

2,100 views

7y ago

Shorts

A/B Testing LIFT Calculation #abtesting #testingforbeginners
A/B Testing LIFT Calculation #abtesting #testingforbeginners

285 views

A/B Testing Samples: 2 key components of the sample #abtesting
A/B Testing Samples: 2 key components of the sample #abtesting

67 views

AB Testing Population and Sample
AB Testing Population and Sample

109 views

Benefits of AB Testing
Benefits of AB Testing

90 views

The Best Data for Data Driven A/B Tests
The Best Data for Data Driven A/B Tests

192 views