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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

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Tags

ASO
App Store Optimization
App Marketing
App Growth
Subscription Apps
User Retention
User Acquisition
Mobile App Growth
Sub Club
RevenueCat
Sub club podcast
sub club podcast David
David Barnard
sub club by revenue cat
app growth
app growth marketing
app growth summit
app growth marketing

Stats

Joined May 12, 2021
903,777 total views
United States

Featured video

What a real buyer would actually pay for your app

1,292 views

4d ago

Sub Club Podcast

Sub Club by RevenueCat
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
1:05:35
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard

3,600 views

9d ago

Sub Club by RevenueCat
Why BoldVoice charged from day 1 and ignored the Duolingo freemium playbook — Anada Lakra
1:04:32
Why BoldVoice charged from day 1 and ignored the Duolingo freemium playbook — Anada Lakra

2,600 views

3w ago

Sub Club by RevenueCat
Why 90% of their paid traffic goes to a quiz, not the App Store
59:39
Why 90% of their paid traffic goes to a quiz, not the App Store

1,900 views

1mo ago

Sub Club by RevenueCat
$10M ARR without ever testing a paywall — Luke Martin-Fuller, Visible
1:11:35
$10M ARR without ever testing a paywall — Luke Martin-Fuller, Visible

1,700 views

1mo ago

Sub Club by RevenueCat
He left Google to build the Google Maps for boats — Jelte Liebrand, Savvy Navvy
1:07:16
He left Google to build the Google Maps for boats — Jelte Liebrand, Savvy Navvy

667 views

2mo ago

Sub Club by RevenueCat
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
1:17:10
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)

2,100 views

2mo ago

Sub Club by RevenueCat
The Bootstrapper's Path to $10M ARR Without Venture Capital – Andrew Maguire, Volo Ventures
1:05:01
The Bootstrapper's Path to $10M ARR Without Venture Capital – Andrew Maguire, Volo Ventures

1,200 views

3mo ago

Sub Club by RevenueCat
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
1:06:33
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply

1,500 views

3mo ago

Sub Club by RevenueCat
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
1:05:04
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal

1,500 views

4mo ago

Sub Club by RevenueCat
Protecting Freemium at 100M Users AND Driving $500M Revenue – Giordano Contestabile, Life360
54:34
Protecting Freemium at 100M Users AND Driving $500M Revenue – Giordano Contestabile, Life360

1,600 views

4mo ago

Sub Club by RevenueCat
Why Opal Stopped Chasing Revenue to Build a Billion-User App – Kenneth Schlenker
54:54
Why Opal Stopped Chasing Revenue to Build a Billion-User App – Kenneth Schlenker

3,600 views

5mo ago

Sub Club by RevenueCat
The AI Growth Playbook for Subscription Apps – Phil Carter, Elemental Growth
1:06:54
The AI Growth Playbook for Subscription Apps – Phil Carter, Elemental Growth

2,200 views

5mo ago

Sub Club tl;dr

Sub Club by RevenueCat
What a real buyer would actually pay for your app
15:36
What a real buyer would actually pay for your app

1,200 views

4d ago

Sub Club by RevenueCat
The affiliate marketing playbook for apps
9:38
The affiliate marketing playbook for apps

1,400 views

2w ago

Sub Club by RevenueCat
Before you spend more on Meta Ads, watch this
12:07
Before you spend more on Meta Ads, watch this

2,300 views

3w ago

Sub Club by RevenueCat
How Coconote hit $6.7M ARR Without Spending a Dollar on Ads | Sub Club tl;dr
9:27
How Coconote hit $6.7M ARR Without Spending a Dollar on Ads | Sub Club tl;dr

30,000 views

4mo ago

Sub Club by RevenueCat
How Duolingo Built a $1BN/Year "Free" App | Sub Club tl;dr
5:29
How Duolingo Built a $1BN/Year "Free" App | Sub Club tl;dr

1,000 views

5mo ago

Sub Club by RevenueCat
3 TikTok growth secrets for virality | Sub Club tl;dr
4:37
3 TikTok growth secrets for virality | Sub Club tl;dr

493 views

11mo ago

Sub Club Live

Sub Club by RevenueCat
App growth in 2026: benchmarks, web flows, and the "AI" test
1:25:53
App growth in 2026: benchmarks, web flows, and the "AI" test

945 views

Streamed 1d ago

Sub Club by RevenueCat
What Apple making its ads look organic does to ASO | Sub Club Live ft. Thomas Petit
1:29:48
What Apple making its ads look organic does to ASO | Sub Club Live ft. Thomas Petit

1,400 views

Streamed 8d ago

Sub Club by RevenueCat
Here’s what actually drives revenue with UGC — Dawson Gibbs, EVO Marketing
1:11:00
Here’s what actually drives revenue with UGC — Dawson Gibbs, EVO Marketing

1,600 views

Streamed 2w ago

Sub Club by RevenueCat
What a $5.8M app is *really* worth — HoloDex, valued live (part II) ft. Josh Peleg, BlueThrone
2:01:00
What a $5.8M app is *really* worth — HoloDex, valued live (part II) ft. Josh Peleg, BlueThrone

2,100 views

Streamed 3w ago

Sub Club by RevenueCat
How app acquirers *actually* value your app — Josh Peleg, Bluethrone (part I)
1:28:04
How app acquirers *actually* value your app — Josh Peleg, Bluethrone (part I)

1,600 views

Streamed 4w ago

Sub Club by RevenueCat
Web funnels vs. web2app: Google's former App Ads lead untangles the strategy — Ashley Black
1:25:56
Web funnels vs. web2app: Google's former App Ads lead untangles the strategy — Ashley Black

1,700 views

Streamed 1mo ago

Sub Club by RevenueCat
How to use affiliate marketing to grow your app
1:02:35
How to use affiliate marketing to grow your app

1,400 views

Streamed 1mo ago

Sub Club by RevenueCat
How equity crowdfunding actually works: A deep dive with the founder Of Savvy Navvy
1:10:36
How equity crowdfunding actually works: A deep dive with the founder Of Savvy Navvy

385 views

Streamed 2mo ago

Sub Club by RevenueCat
Stop making pretty ads: Yuliya Lennox on what actually converts (Sub Club Live)
1:11:38
Stop making pretty ads: Yuliya Lennox on what actually converts (Sub Club Live)

702 views

Streamed 2mo ago

Sub Club by RevenueCat
Building with AI: Why Faster isn't Always Better | Sub Club Live ft. Ethan Garr
1:14:54
Building with AI: Why Faster isn't Always Better | Sub Club Live ft. Ethan Garr

377 views

Streamed 2mo ago

Sub Club by RevenueCat
From Spending $20M on Ads to Fixing Mobile Attribution – Lucas Moscon, Appstack
1:19:07
From Spending $20M on Ads to Fixing Mobile Attribution – Lucas Moscon, Appstack

1,000 views

Streamed 2mo ago

Sub Club by RevenueCat
The $1M ARR App Growth Playbook — Connor Burd | Sub Club Live
1:17:34
The $1M ARR App Growth Playbook — Connor Burd | Sub Club Live

1,800 views

Streamed 3mo ago

Clips

Sub Club by RevenueCat
How to crowdfund your app startup instead of raising VC
19:46
How to crowdfund your app startup instead of raising VC

493 views

11d ago

Sub Club by RevenueCat
How We Grew Our App to $1M ARR with Zero Paid Ads
5:57
How We Grew Our App to $1M ARR with Zero Paid Ads

830 views

3mo ago

Sub Club by RevenueCat
The 5 Biggest Meta Ads Mistakes Apps Make (And How to Fix Them)
6:28
The 5 Biggest Meta Ads Mistakes Apps Make (And How to Fix Them)

358 views

3mo ago

Sub Club by RevenueCat
Why Natal Converts 68% of Trials to Paid — and it Has Nothing to Do With the Paywall
8:21
Why Natal Converts 68% of Trials to Paid — and it Has Nothing to Do With the Paywall

475 views

4mo ago

Sub Club by RevenueCat
How Life360 Thinks About Freemium vs. Hard Paywall (With 100M Users)
8:00
How Life360 Thinks About Freemium vs. Hard Paywall (With 100M Users)

1,500 views

4mo ago

State of Subscription Apps (SOSA) 2026

Sub Club by RevenueCat
What 115,000+ Apps Reveal about Growth in 2026 | Sub Club Live ft. Thomas Petit
1:22:20
What 115,000+ Apps Reveal about Growth in 2026 | Sub Club Live ft. Thomas Petit

1,900 views

Streamed 6mo ago

Sub Club by RevenueCat
How ElevenLabs Turns Feature Launches Into a Growth Engine
16:49
How ElevenLabs Turns Feature Launches Into a Growth Engine

706 views

7mo ago

Sub Club by RevenueCat
Why App Economy Disruption Won’t Happen As Fast As You Think – Eric Seufert
19:22
Why App Economy Disruption Won’t Happen As Fast As You Think – Eric Seufert

610 views

7mo ago

Sub Club by RevenueCat
The Art of Driving Retention Through Product – Ben Gammon, Ladder
21:24
The Art of Driving Retention Through Product – Ben Gammon, Ladder

590 views

7mo ago

Sub Club by RevenueCat
The Top 10% of Apps Grew 306%. Everyone Else? Barely Beat Inflation | SOSA 2026
1:05:48
The Top 10% of Apps Grew 306%. Everyone Else? Barely Beat Inflation | SOSA 2026

1,600 views

7mo ago

Sub Club by RevenueCat
How One Offline Event Turned Into 4 Million Online Views – Larissa Morimoto, PhotoRoom
17:44
How One Offline Event Turned Into 4 Million Online Views – Larissa Morimoto, PhotoRoom

354 views

7mo ago

Sub Club by RevenueCat
Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science
21:26
Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science

432 views

7mo ago

Sub Club by RevenueCat
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
23:19
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

367 views

7mo ago

Sub Club by RevenueCat
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
17:34
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

362 views

7mo ago

Sub Club by RevenueCat
The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo
20:34
The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo

475 views

7mo ago

Sub Club by RevenueCat
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
21:09
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo

389 views

7mo ago

Sub Club by RevenueCat
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician
18:57
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

279 views

7mo ago

Shorts

We Lock TikTok Until You Take Your Steps
We Lock TikTok Until You Take Your Steps

26 views

I'm an expert in advertising in the Pacific Islands
I'm an expert in advertising in the Pacific Islands

84 views

Screens 4, 5 and 6 are your organic listing
Screens 4, 5 and 6 are your organic listing

101 views

Pitching Venus Williams at lunch
Pitching Venus Williams at lunch

96 views

What a celebrity shareholder actually changes
What a celebrity shareholder actually changes

73 views

3 years of ads. Organic rank never moved
3 years of ads. Organic rank never moved

595 views

Losing the auction is a monetization problem
Losing the auction is a monetization problem

152 views

No in-app event? You're giving away the slot
No in-app event? You're giving away the slot

153 views

300K downloads in under 5 minutes
300K downloads in under 5 minutes

88 views

Deciding to stop is the hard part
Deciding to stop is the hard part

221 views

No Paid UA for First Four Years
No Paid UA for First Four Years

82 views

How to hook for a utility app nobody finds exciting
How to hook for a utility app nobody finds exciting

78 views

He asked Cal AI for $1,000. They came back with $1,500 for six posts.
He asked Cal AI for $1,000. They came back with $1,500 for six posts.

69 views

Why BoldVoice leads with annual plans to make paid ads safer
Why BoldVoice leads with annual plans to make paid ads safer

43 views

How the wrong creator ICP pushed churn to 50%
How the wrong creator ICP pushed churn to 50%

207 views

Never pay a creator uncapped CPM
Never pay a creator uncapped CPM

180 views

The only two UGC metrics that predict conversion
The only two UGC metrics that predict conversion

161 views

How BoldVoice's Accent Oracle got 100,000 people overnight
How BoldVoice's Accent Oracle got 100,000 people overnight

78 views

The Gold Standard Metric Most Apps Ignore
The Gold Standard Metric Most Apps Ignore

131 views

Most annual churn happens in month one
Most annual churn happens in month one

87 views

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