Info
heds launched in 2021 as a digital music platform, producing computer-generated visuals and beat tapes with a global network of underground producers. Founded by DEFFIE, sober rob, and 0xcambot, the brand expanded into physical space with the opening of its Melrose studio in January 2024, evolving into a full-service creative and live production platform. hedsRADIO emerged from in-studio DJ sets, leading to the launch of carRADIO: a mobile music series that delivers high-impact, shareable performances and new releases across social platforms. Today, heds partners with artists and brands to create culturally relevant content, live experiences, and original programming that connects music, fashion, and community.
Links
Stats
Joined November 17, 2023
8,027,605 total views
United States
Featured video
carRADIO
UPSAHL - "I LIKE IT!" | carRADIO 162
1,300 views
SANTOS BRAVOS - "VELOCIDADE" | carRADIO 159
493,000 views
Rico Nasty - “Frenzy” | carRADIO 158
12,000 views
Jorjiana - “808-Wish” | carRADIO 157
8,000 views
Raveena - “Blissed Out” | carRADIO 156
13,000 views
Niko Rubio - “tokyo” | carRADIO 154
6,700 views
Popular videos
CORTIS - “REDRED” | carRADIO 115
974,000 views
Nathy Peluso with Gia Fu | carRADIO 080
764,000 views
SANTOS BRAVOS - "VELOCIDADE" | carRADIO 159
493,000 views
Hot Potato with Holly & sober rob
Hot Potato 001 | Flosstradamus & Gaszia
8,000 views
hedsRADIO
hedSESSIONS 001 w/ Swami Sound
318 views
![X AND IVY | hedsRADIO [069]](/api/proxy/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FcDljQ31rjuA%2Fsddefault.jpg)
X AND IVY | hedsRADIO [069]
240 views
![AKIKAZU | hedsRADIO [067]](/api/proxy/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FVT4Q7AL5zkg%2Fsddefault.jpg)
AKIKAZU | hedsRADIO [067]
716 views
![KUREI B2B BUNNY G | hedsRADIO [066]](/api/proxy/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FJw8PFfgdelw%2Fsddefault.jpg)
Gaszia (heds RE-OPENING 2025)
305 views
hedsORIGINALS
Kill Safari Halloween Pop-Up Set
3,400 views
DOLLHAUS | ilykimchi x heds
1,400 views
Victoria Moura | PLANTS & HEDS
393 views
![EDEN LAVI - EKG (Official Music Video) [directed by heds.]](/api/proxy/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Ftd7xImR8I8o%2Fsddefault.jpg)
sober rob - AÑEJO (534AM)
382 views
![GLOWSTONE (@soberrob6964 x @madimakesmusica) — [ FOOTWORK, 140, BAILE MIX ] // heds](/api/proxy/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FqDw7uMTLnoU%2Fsddefault.jpg)
Videos
UPSAHL - "I LIKE IT!" | carRADIO 162
1,300 views
SANTOS BRAVOS - "VELOCIDADE" | carRADIO 159
493,000 views
Rico Nasty - “Frenzy” | carRADIO 158
12,000 views
Jorjiana - “808-Wish” | carRADIO 157
8,000 views
Raveena - “Blissed Out” | carRADIO 156
13,000 views
Niko Rubio - “tokyo” | carRADIO 154
6,700 views
Collaborations
UPSAHL - "I LIKE IT!" | carRADIO 162
1,300 views
SANTOS BRAVOS - "VELOCIDADE" | carRADIO 159
493,000 views
Rico Nasty - “Frenzy” | carRADIO 158
12,000 views
Jorjiana - “808-Wish” | carRADIO 157
8,000 views
Raveena - “Blissed Out” | carRADIO 156
13,000 views
Niko Rubio - “tokyo” | carRADIO 154
6,700 views