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Event starts at 9:30 EDT / 14:30 BST / 22:30 JST on May 13th.

Pre-Capture is no longer just for flagship cameras.
Now available on α7 V.

✨ Ever wondered what happens when creators from around the world come together to explore, shoot, and share inspiration?
Our latest video captures the spirit of Sony’s Kando Trip — a place where creativity flows, friendships form, and every frame tells a story.

🎥 Discover the energy.
🤝 Meet the community.
📸 Experience the power of Kando.

Watch the full video here ↓

Good news for Vlog Camera ZV-E10 II creators! 🎉
The 4K120p upgrade license is now available.
Unlock ultra-smooth 4K slow motion and take your creative expression to the next level. 🎥✨

For more details and how to get the license, check the link below.
https://www.sony.net/cameraupgrade/?c...


#SonyAlpha #VlogCameraZVE10ii #SonyZV #4K120P #Slowmotion #Cinematic

Are you ready to see what's coming next? 👀  
We're unveiling the new Alpha camera very soon!


Stay tuned for the reveal on December 2nd, 2025, at 9:00 EST / 14:00 GMT / 23:00 JST.

#Sony #SonyAlpha

Nordic Kando Trip 💥 has come to a close, and Sony wants to sincerely thank all attendees for being a part of it!

Just wrapped up an incredible 3-day adventure at the stunning Bali, Indonesia, for our first-ever SEA Kando Trip 2024 with Sony South East Asia!

#SonyKandoTripIndia 2024 in Mussoorie was an absolute fun ride.

Sony Kando Trip ANZ 2024 is wrapped🙌

Participation in "With My Eyes" Project Expands Support for People with Low Vision
   With My Eyes 3　- Discovering a World of My Own –
                        https://youtu.be/6o86vQ_52BA
           https://youtu.be/lp6a5h6UfxA

Sony aims to support the creative motivation of all creators and deeply supports this project, which expands opportunities for people with low vision to demonstrate their creativity by utilising imaging technology. QD Laser's "RETISSA®* SUPER CAPTURE" laser retina projection device can be attached to Sony cameras, allowing people with low vision to shoot video and still images with their own eyes.

In Part 3 of this project, a Paralympic swimmer with low vision travelled and enjoyed seeing the ocean with the camera, discovering the size of the ocean and the colourful world under it, and thinking about "seeing".

-Sony Group Portal | Accessibility | Initiatives
https://www.sony.com/en/SonyInfo/acce...